Event Activation is a full turnkey process, as it covers all parts of event management from start to finish. It begins with establishing an overall event marketing strategy and concludes with reporting on the entire process. Product Activation is similar to product Launch. It is an event that takes place around the launch of a new product into a market.
VWash is an expert hygiene wash product specially designed for a woman's intimate needs. When the company had to introduce the product, they chose Purrple Orryx to ensure a product reveal event. We created a concept of hydraulics that would reveal the product from the stage upon the display console. The goal was achieved with highlighted branding and seamless integration of media. Our deliverables included Technical Production, Fabrication, Design and Event Management, Venue Selection, Venue Coordination, Lighting, Audio, Visuals and Concept Development.
Cummins - Middle East Electricity Show
A global leader in Power Generation and Equipment, Cummins hosts an annual event every year for their stakeholders during the Middle East Electricity Show (MEE) in Dubai. This platform attracts over 100 of their best distributors and channel partners from across the middle east and Africa region. It gives Cummins an opportunity to recognize their best-performing regions which help in the growth of business and relationships. Our deliverables included Technical Production, Fabrication, Design and Event Management, Venue Selection, Venue Coordination.
Pharmax is a GMP – Licensed International manufacturer and distributor of high-quality Pharmaceuticals. The client came to us as they wanted to Introduce 8 new products. It was an indoor event and we chose the Oscar theme for the Event and the client was quite impressed with the whole idea and execution.