A Product Launch Event is when any company adds a new product to showcase to its customers. One of the most successful ways to release a new product is through an event. It needs someone with experience and strategic planning. It is an event that takes place around the launch of a new product into a market. Purrple Orryx team helps generate a buzz around a new product, and make these launch events are flashy and exciting.
VWash is an expert hygiene wash product specially designed for a woman's intimate needs. When the company had to introduce the product, they chose Purrple Orryx to conceptualise the event around their product reveal. We created a concept of hydraulics that would reveal the product on the stage via a customised display console. The goal was achieved with highlighted branding and seamless integration of media. Our deliverables included Technical Production, Fabrication, Design and Event Management, Venue Selection, Venue Coordination, Lighting, Audio, Visuals and Concept Development.
Cummins Arabia -
Cummins Arabia, equipped with a full portfolio of state of the art technologies, can provide a solution to every unique customer need. From engines to generator sets to parts and services, they have it. They approached us to organise a networking event as part of the launch and introduction of a new range of their power engines to showcase to their existing and potential customers. Our deliverables included Technical Production, Fabrication, Design, Invitation Management, Event Management, Venue Selection and Venue Coordination.
Pharmax is a GMP – Licensed International manufacturer and distributor of high-quality Pharmaceuticals. The client came to us as they wanted to Introduce 8 new products to their potential customers and existing clients. Purrple Orryx created an Oscar Themed Event to launch and introduce these products. The styling, entertainment and grandness left a long lasting impression not only with the attending guests but the client was over the moon with the overall execution.