Franck Muller Vanguard by London Gate: luxury real estate launch for 600 to 1,000 guests at Ritz-Carlton DIFC
Purrple Orryx produced the launch of Franck Muller Vanguard by London Gate, a branded residential project, at The Ritz-Carlton DIFC, Dubai, for 600 to 1,000 guests including VIPs and brokers. We ran staging, AV, VIP arrivals and the show run, with rehearsals possible only one hour before doors.
- Client
- London Gate
- Industry
- Luxury real estate development
- Event type
- Product or project launch
- Venue
- The Ritz-Carlton DIFC
- City
- Dubai
- Guests
- 600 to 1,000
The brief
London Gate and Swiss watchmaker Franck Muller unveiled a jointly branded residential project. The launch had to showcase the project, highlight its investment case to brokers and carry both luxury brands.
The challenges
Rehearsal one hour before doors
The show run could only be rehearsed about an hour before the event, with changes still coming in.
VIP arrivals and security
High-profile guests needed a separate arrival flow under strict protocols.
Too many cooks
A PR agency, the developer, a marketing agency and our team all fed last-minute changes.
What we did
One technical owner
A dedicated technical specialist owned the show-run brief and every late change.
Backups for every screen
Backup equipment and duplicate media files were ready for all screen content.
VIP-only entrance
A separate entrance with dedicated hostesses and reserved seating kept VIP check-in fast.
Speaker run-throughs
Each speaker was briefed and rehearsed against the agenda; music was sequenced per segment, with a pianist on site.
Scope of work
- Event consultancy
- Design and theme
- Staging and fabrication
- Branding
- Lighting, audio and screens
- Entertainment (pianist)
- VIP guest management and hostesses
- Table decor
- Backstage and show run
- Technical team
- Site survey
- Photo and video coverage
The outcome
The launch ran to the agenda despite the compressed rehearsal. Our lesson for multi-agency launches: one central communication channel and firm input deadlines for every partner.
Video
Behind the build
The 19-hour set-up, compressed into three minutes: rigging, LED screens, lighting programming, sound, fabrication and the final checks before doors.
Photos
FAQs
Who organised the Franck Muller Vanguard by London Gate launch?
Purrple Orryx Events produced the launch event at The Ritz-Carlton DIFC, Dubai.
