Franck Muller Vanguard by London Gate: luxury real estate launch for 600 to 1,000 guests at Ritz-Carlton DIFC

Purrple Orryx produced the launch of Franck Muller Vanguard by London Gate, a branded residential project, at The Ritz-Carlton DIFC, Dubai, for 600 to 1,000 guests including VIPs and brokers. We ran staging, AV, VIP arrivals and the show run, with rehearsals possible only one hour before doors.

Client: London Gate
Industry: Luxury real estate development
Event type: Product or project launch
Venue: The Ritz-Carlton DIFC
City: Dubai
Guests: 600 to 1,000

The brief

London Gate and Swiss watchmaker Franck Muller unveiled a jointly branded residential project. The launch had to showcase the project, highlight its investment case to brokers and carry both luxury brands.

The challenges

Rehearsal one hour before doors

The show run could only be rehearsed about an hour before the event, with changes still coming in.

VIP arrivals and security

High-profile guests needed a separate arrival flow under strict protocols.

Too many cooks

A PR agency, the developer, a marketing agency and our team all fed last-minute changes.

What we did

One technical owner

A dedicated technical specialist owned the show-run brief and every late change.

Backups for every screen

Backup equipment and duplicate media files were ready for all screen content.

VIP-only entrance

A separate entrance with dedicated hostesses and reserved seating kept VIP check-in fast.

Speaker run-throughs

Each speaker was briefed and rehearsed against the agenda; music was sequenced per segment, with a pianist on site.

Scope of work

Event consultancy
Design and theme
Staging and fabrication
Branding
Lighting, audio and screens
Entertainment (pianist)
VIP guest management and hostesses
Table decor
Backstage and show run
Technical team
Site survey
Photo and video coverage

The outcome

The launch ran to the agenda despite the compressed rehearsal. Our lesson for multi-agency launches: one central communication channel and firm input deadlines for every partner.