MT Group production facility launch for 150 to 200 guests in Abu Dhabi Industrial City
Purrple Orryx produced the grand opening of MT Group's new production facility in Abu Dhabi's Industrial City for 150 to 200 guests: a guided facility tour, a stage ceremony with ribbon cutting, live demonstrations and a networking lounge, with branding approved by a government stakeholder.
- Client
- MT Group
- Industry
- Industrial fluid and gas management (hoses, fittings, assemblies)
- Event type
- Grand opening / facility launch
- Venue
- MT Group production facility, Industrial City of Abu Dhabi
- City
- Abu Dhabi
- Guests
- 150 to 200
The brief
MT Group wanted to launch its new UAE production facility to partners, industry and government stakeholders, and show what the plant can do.
The challenges
Government branding approvals
A government stakeholder required prominent branding, which led to repeated redesigns and approval delays.
Working inside a new facility
The facility's utilities and technical infrastructure limited the planned setup.
Late client requests
Many requests arrived shortly before the event.
What we did
Approval checkpoints
Branding placements were reviewed at fixed checkpoints so key elements were agreed early.
Early site assessment
A full pre-event assessment of the facility's technical infrastructure and access to utilities, worked through with venue management.
Change window
A firm deadline for major changes, with a short window kept open for minor tweaks.
Guest journey through the plant
Welcome and check-in, a guided tour with interactive displays, the ribbon-cutting ceremony, demonstrations and a closing networking lounge.
Scope of work
- Event consultancy
- Design and theme
- Staging and fabrication
- Branding
- Lighting, audio and screens
- Guest management and invitations
- Facility tour and demonstrations
- Table decor
- Show run and technical team
- Site survey
The outcome
The facility opened with its ceremony, tour and demonstrations delivered to plan, with government branding requirements met.
FAQs
Do you organise facility launch events in Abu Dhabi?
Yes. Purrple Orryx produced MT Group's production facility grand opening in the Industrial City of Abu Dhabi for 150 to 200 guests.
