Neelkanth Cables factory grand opening for 400 to 500 guests in Dubai Industrial City
Purrple Orryx produced the grand opening of Neelkanth Cables Manufacturing's new factory in Dubai Industrial City in 2024 for 400 to 500 guests, including officials from the Dubai Industrial City Authority. We built a grand tent on site with an LED stage, VIP seating and branding, plus factory tours and product demos.
- Client
- Neelkanth Cables Manufacturing (NCM)
- Industry
- Cable and electrical manufacturing
- Event type
- Grand opening / facility launch
- Venue
- NCM factory (tented venue), Dubai Industrial City
- City
- Dubai
- Date
- 2024
- Guests
- 400 to 500
The brief
NCM, a cable maker with roots in Zambia, was opening its first factory in Dubai. The launch had to introduce the brand to the local market, government stakeholders and prospective clients.
The challenges
Moving decisions
Design and layout decisions changed frequently close to the date.
VIP and government guests
Officials attended, so comfort, protocol and a premium feel were essential.
Unclear brand message
Branding had to be built while the event deliverables were still being settled.
What we did
Approval timeline
We set a staged approval timeline and explained the cost and time impact of each late request.
Tent built for VIPs
A grand tent with premium VIP seating, personalised seating areas and floral decor made the factory site suitable for dignitaries.
Branding for two audiences
Custom signage reflected NCM's values while meeting the government entity's expectations.
Tested big tech early
The LED stage and large equipment were rehearsed and tested ahead of the day.
Scope of work
- Event consultancy
- Design and theme
- Tent structure
- Staging with LED screen and podium
- Branding and signage
- Lighting and audio
- VIP seating and guest management
- Floral and table decor
- Factory tours and product demos
- Show run and technical team
- Site survey
- Photo and video coverage
The outcome
NCM's Dubai launch was delivered despite late changes, and it gave the client confidence in us as a partner for future regional events.
FAQs
Can you host a grand opening at a factory site in Dubai Industrial City?
Yes. For NCM we built a grand tent at the factory with an LED stage, VIP seating and branding for 400 to 500 guests.
